☹The Beige Index
no more ai slopyour competitors wrote this sentence toosameness is a pricing problemstop sounding like everybody elsesay something only you could sayif it could be anyone's, it's nobody'sno more ai slopyour competitors wrote this sentence toosameness is a pricing problemstop sounding like everybody elsesay something only you could sayif it could be anyone's, it's nobody's

Refuse to bebeige

Since brands started drafting copy with the same handful of models, homepages have been converging on one flat voice. Same promises. Same tidy rhythm. This exists to show you exactly where your words stopped being yours, so you can go write something a competitor couldn't have published first.

A free tool built by Small Table Studio.

The report will get sent to your inbox along with some fun growth tips. This is completely optional BTW! Leave it blank and the report still runs.

Why this exists

Paste a URL. The page gets read the way a buyer skims it, the thing being sold gets identified, then every sentence goes up against the copy of brands already scanned. You get the actual sentences back, with the ones to rewrite marked.

01

Is this sentence already taken?

Each line on your page gets checked against lines other brands already published. Matches come back word for word.

02

Where does your language land?

The scan works out what gets sold here, then finds the brands whose wording sits nearest yours. Overlap arrives as a number rather than a hunch.

03

What replaces the dead lines?

You leave with the exact sentences to kill and questions only somebody inside your company can answer. Answered honestly, that copy stops being borrowable.